Melbourne Cup Merchandise

Melbourne Cup Day is Australia’s most famous Tuesday. At 3:00 PM AEST on the first Tuesday in November, the entire nation pauses for “the race that stops a nation.” First run in 1861, the Melbourne Cup has become a signature event not just in racing, but in Australian culture itself. Even those who rarely bet will join in the fun through a small wager or a “Melbourne Cup Sweep,” where each participant is randomly assigned a horse.

The Melbourne Cup Carnival bursts with colour, excitement, fashion, and celebration. While the world watches the race, the party atmosphere—with champagne, canapés, extravagant hats, and stunning racetrack fashion—often becomes just as much a part of the day as the racing itself. To fully embrace the spirit, many businesses and venues dress up their spaces, creating a festive mood that matches the grandeur of the occasion.

The Melbourne Cup isn’t just a race; it’s a uniquely Australian celebration not to be missed.

Sports Ink Design are proud to be the only official VRC licensed suppliers of Melbourne Cup merchandise.